Tags: design strategist
With Greek and French running through her veins, you can imagine how stylish one can get. Anais grew up under the Aegean Sun, on the beautiful island of Syros, and spent all her spare time in Aix-en-Provence, becoming a très chic woman. We talked over a cup of coffee at her new apartment in Alimos, which she decorated herself, despite having two architects in her family. Travelling all over the world, and running her own marketing office with great success, Anais manages to inspire with her personal style, even though she doen’t go through magazines or fashion blogs to keep up with the latest trends.
How did you end up with your own marketing office at such a young age?
I studied Business Administration in Patras and then moved to Aix-en-Provence. My mother used to live there, until she met my father. I did my Master’s there in Applied Marketing and then moved to London for a year. Worked at Nicole Farhi for 6 months and then headed to Greece to try to do my own thing. It’s been going really well. I have taken upon several projects, tried a lot of different things and just keep on doing my best.
How as it, working at the fashion industry in London?
It was nice. It’s just a bit strange working for this industry. There is a lot of competition and it’s not that easy to keep things calm and friendly at work. When I realised I wanted a friendlier environment, I moved to Greece and started my own business.
Last year, however, you put fashion back in your agenda, with the Cherry Creative Fashion Show.
Yes, that’s right. For six months I was in the process of setting up a business in Sofia, Bulgaria. While walking around one day, I saw this showroom an artist had and went in and was amazed by her drawings. I got to know her and asked her to do a project with me in Greece. The idea was not to have a show and a catwalk, but to have a model, which would try out whatever you wanted her to, and you would be able to really see how each garment fits. Also based on the designers sketches and ideas, you could chose a design, chose the fabric you wanted and have a custom made dress! We had a Cherry Creative Fashion Show in Athens and in Patras. I was really happy with the outcome!
Describe your personal style.
I don’t like to put a label on my style. I wouldn’t say it’s retro, 80s, vintage or swing. I guess I don’t really follow any particular style, I am more of a mix and match type of girl. I will wear, and buy, anything I like, despite what is considered to be stylish at the moment.
Where do you mostly do your shopping?
Usually when I am in Greece, I won’t go out shopping. It’s not something I put on my schedule. I will do a lot of shopping when I am travelling though, but then again I can go someplace and come back with nothing new in my suitcase. It depends I guess. But one thing is for sure: if I happen to know that there is a market around, I am definetly going there to find special things to buy. I really love discovering a market’s hidden treasures!
How about high street shops or designer brands?
I was never a fan of labels. Maybe it’s because of the fact that I have worked for a major fashion brand in the UK, and since then I have come to understand how much money something costs to manufacture and how much you actually pay for it at the store. I am all about value for money. I guess the only thing I would spend money on and not really think about what I am spending is shoes and bags. Mostly because they last forever. But a shirt, or a pair of trousers? Never! Maybe if I get a really good discount.
Where do you get your fashion inspiration? How do you discover the latest fashion trends?
I don’t buy magazines and I don’t follow blogs or sites about fashion. When I travel abroad, I will walk around the stores and see what’s new and the latest trends. That’s where I get my inspiration and how I keep up to date with the latest trends. I am a subscriber of Jalouse though. I love this magazine! But then again, what you see on a page of a fashion magazine, is almost never what you can wear on your every day life!
What do you consider to be a fashion disaster?
I think that fashion and clothes should be all about flattering yourself. You should wear something that makes you look beautiful, that makes your body look beautiful…. that brings out the best in you. If that isn’t the case, and you just follow blindly whatever is considered to be in fashion, then you are a fashion disaster!
Which designer brands do you consider to be unique?
Chloe. I really love their stuff. But I would never say that I would wear whatever Chloe has! I think it is hilarious when someone says: ‘Oh, I am a big fan of Vallentino. I wear all his stuff!’ That means you have no personal taste at all! I mean, maybe Chloe has a really good collection for Spring/Summer and then the next collection is not that good. You chose. It’s that simple!
Name someone who’s closet you would like to have.
Audrey Tautou and Marion Cotillard. Both of them have this baby sexy style. I was never a big fan of being too provocative or too strict with your style.
Do you consider the Greek women or the French more stylish?
Definetly the French. Greek women have fallen into this loop and vicious circle of revealing too much, because they think this will get them noticed and this is the only way they can look good. French women are more chic. But, I have to add, here in Greece, you see women taking care of themselves. They have their nails done, and their make-up on. So this is a very good step for them. Plus, I think the past couple of years, they are making a great progress when it comes to supporting their personal style and not just what they see on TV.
Name some beauty products you would recommend.
I would recommend every product MAC has to offer. Also Estee Lauder’s Light Ideal Illuminator. As a fragrance I would recomment Roger & Gallet’s Fresh Fragrant Water. Roger & Gallet is one of the oldest perfume companies in France, and I am a big fan of their products.
You decorated your place on your own. How do you chose to relax when staying in?
By cooking! I am a great cook! Lately, I have become an expert at home-made burgers. Followed by my favorite desert, mousse au chocolat!