Tags: creative director
Christina’s blog is so well set, with her amazing photography, her dreamy style and catchy text that I feel like it has been around forever. But, her baby is almost a year old, and, frankly, I have never met anyone so well focused on what they do and clear about what they’re up to. But apart from blogging, Christina was by far the most fun imatioθiki session I have ever had. We started chatting at her living room, which was so nicely decorated, she wearing a stunning black dress and both of us trying to be all professional and polite. And… well, we ended up making a big mess out of her apartment, clothes flying all over the place and Christina literally becoming a whole different person, for each outfit she would try on. Honestly, I have never met anyone with such looks and personality, who can turn from preppy housewife to urban chic in just a few minutes! She is fun, she is beautiful, she is full of bright ideas, she is not afraid to experiment on her looks and outfits and she sure if one of the finest fashion bloggers Greece has to offer. I hope you enjoy the pictures, as much as we did shooting them. Here she is, taking housewife to a whole new level.
How did you start your blog and how did you come up with the name Lemoncake Wardrobe?
Well, I have always wanted to write and I love it, so in February I said I would try it out just for fun. And you know the first thing you have to decide is your blog’s name. And I thought of my favorite desert: lemoncake. I added the word wardrobe, since it is a fashion blog.
You started it out in Greek, then translated it also in English.
Yes, that’s right. It’s a pity, because Greeks are not that familiar with blogging, so in order to make friends and get feedback you have to go international. I have met lots of interesting girls around the globe through my blog. The problem is, that in Greece fashion blogging is not developed yet. The brands are not supporting it enough, the people are not that used to it yet and the bloggers are not so well organized. I am hoping things will change in the near future, because I think everyone could benefit from that.
Describe your personal style.
I think it’s more classic, 60s, romantic. I wear a lot of dresses. But blogging has pushed me to try things I would hesitate wearing before. Generally speaking, I am not that obsessed with being up to date with the latest styles. I think that the last couple of years nothing particular is in style, people are more relaxed about what they wear and I guess the most fashionable thing you can wear, is whatever looks good on you.
How do you keep up to date with the latest trends? Any blogs you prefer?
I buy the magazines and go online a lot! My favorite blogs are according to annika, the girl never gets older. And I also follow the Greeks, where can I find the,wunderlust, Life in Athens, Fashionable J…
How do you plan your posts? Do you just take pictures of whatever you are wearing and make a post about them, or do you plan your looks ahead?
Most of the times I take pictures of whatever I am wearing. The other day, I just took a picture of the outfit I wore to go to the grocery store. I mean, that too is an outfit! But sometimes I find these really beautiful places, and I plan my outfits around them. For example a friend of mine lives in this really old, classic 60s apartment building and he has the nicest elevator you have ever seen. I am planning on making a post about this elevator, so I choose my outfits ahead. Oh, and once I did this post with the help of a friend of mine. We drove to the beach and I changed a couple of outfits. I damaged my favorite pair of Miu Miu shoes, but the pictures turned out great!
Which fashion designers do you prefer?
Chanel, Dior, Prada, Loukia, Zoulias… I am more into classic designs. And I have to add my favorite shoe designers, which would be Miu Miu, Manolo Blahnic and Giuseppe Zanotti.
Where do you spend most of your wardrobe money?
Shoes and bags. Definitely shoes and bags. Well, maybe also dresses. And accessories.
Do you find yourself buying a lot more since you started Lemoncake Wardrobe? Yes. I went through a phase, where I would buy something new every day. Lately though, not so much. I describe myself as an ant… you know, collecting things and bringing them back home and holding on to them forever! My mom would tell me to clear all my drawers and just throw away the clothes I am not wearing. But now with Lemoncake Wardrobe, I changed my style habits, started experimenting more, and all the clothes I would avoid, now are a critical part of the looks I put together.
How has recession affected your blog?
I always go for the mix and match routine. I mean, what I try to do is to show women that they can be stylish and chic, without spending all their salary on a particular item. I am just your typical girl next door, which will use her imagination and skills to make the items in her closet work in such a way, that the result will be exquisite!