Tags: creative director
It was the name that first caught my attention. Fashion Architect. I was still in Undergraduate School, studying architecture myself, and was pleased to know that other architects have a thing for fashion too. The brains behind this blog, Pinelopi Kapnoula, has indeed studied architecture, but her fashion blog, one of the first to appear online in Greece, but Fashion Architect has opened other carrier paths. Here she is, Pinelopi, a fashion blogging veteran, in her unique apartment in Maroussi.
Describe your personal style.
I would want to describe it in fashion terms. People say I dress conservatively, but I don’t take this the wrong way. I am really into romantic – conservative, but with eccentric details.
How has blogging changed the way you dress?
Not at all. My blog is not my way of experimenting with my style, it is a documentation of what I wear every day. Last summer I had a lot of outfit posts with just a skirt and a blouse on top and people would tell me: ‘Why would I want to see this? This is super easy, super simple.’ But this is just how I look at my blog. Other bloggers do a whole different job when posting outfits. It’s like a professional photo shoot.
How has your blog evolved over the past years?
The most obvious change would be the pictures. The quality is much better now. But it has also changed in terms of method. I have much less time now, so I have to keep it organized when it comes to blogging. My blog is my hobby. I wouldn’t want it becoming the toy of advertisements, with someone instructing me to post 4 outfits per week or something like that. It’s just my way of having fun.
But has it helped you professionally?
Yes, very much. It is because a blog is like an online portfolio. One can see if you can write well, if your English is good, if you are punctual and support what you are doing.
So, I am guessing your shopping habits haven’t changed because of your blog?
I do buy higher heels than I used to. Which is silly, because they end up hurting my feet.
How has the economic crisis affected the way you present things in your blog?
I have some outfits I bought recently, which I am postponing to show on my blog. But eventually it will happen, I guess.
What is your opinion concerning the new generation of fashion bloggers in Greece?
There are some very talented ones. For example Kristen and Eliza are the living proof, that if you work hard enough, no matter how new you are to the whole blogging sphere, you will rise up fast. But since 2010, when the press discovered fashion bloggers and there were many magazine spreads, and interviews and TV appearances, a lot of girls saw that and decided to start their own fashion blogs. What they expected, was the same amount of publicity the older blogs were getting, but they forgot that we had to work hard for this and be patient. You cannot get the gifts and the press just a month after you have started your blog. That, for sure, is wrong.
Which Greek designers do you prefer?
Eleftheriadis, Delight and Georgiou. But I also try to support and love some Greek clothing industries as well. For example BADILA is doing a great work. And all their stuff are made in Greece, unlike some other companies that manufacture them in China and price them as though they were made here.
What do you consider to be untasteful?
Too provocative becomes untasteful.
What is your opinion about the way Greek women dress?
I don’t think it’s a matter of nationality – at least now, in the internet – age.
Which is your favorite neighborhood to do your shopping?
I am a fan of malls. I just go in and do all my shopping there. How come you have so many things in your apartment? I never throw anything away! Especially clothes! I guess because I want to make sure that someone will be making the most of my clothes if I give them.
How do you choose to decorate your own space?
I always have things made by friends. I have a lot of friends who do graffiti art. I remember Bianca saying in her interview that she hates minimalism. Well, so do I!
Some comments about the things pictured above:
In this photo shoot, I collaborated with my dear friend Konstantina, who is a make-up artist and beautician. If you want to book an appointment with her, email her at email@example.com . The orange irons for the clothes are vintage and Pinelopi keeps them in her kitchen, until they find a better place to be on display. / The hanger in her walk in closet was made by her. She found the wood at her balcony when she moved in and decided to put some nails to it, so she can hang her cardigans./ Her cat’s name is Spyros and he is the king of the house. And the balcony. You can see his small door for his walks in the shoe picture.